We love what we do and we have a passion for helping others realize their dreams.

Through our experience, both inside other companies and through starting our own, we have learned many things about how to build a brand (and how not to). Branding is the foundation of your business and, not to be dramatic, it will be the death knell or life-blood of your company. Now, more than ever, consumers want brands that stand for something. How you communicate your passion, core values, and messaging is critical to your success. But knowing where and how to start is a big task. This workbook is designed to help you get there faster and more successfully so that you and your brand can be around for the long-haul. We wish you the best of luck.

What's Included: 

-The Ultimate Checklist: Branding, marketing, and big picture goals.

-What's Your Why: Determining why you do what you do and what words you associate with it.

-Archetypes: What they are and how to use them.

-Core Values: Going deep to establish the foundation of your business.

-Problem & Solution: Getting specific on what problem you solve and how you solve it.

-Mission Statement: Putting it all together! Gathering all of your work to build your brand mission.

-Competitive Matrix: Understanding your place in the marketplace so you can do and be your best for your customers.

-Your Unique Selling Proposition: Know what makes you different so you can target the right people.

-Building Your Personas: Perhaps the most important part of marketing, get to know your customers so you can deliver exactly what they want.

-Resources: Additional resources so that you can grow, grow, grow!

About the Authors:

Elizabeth has worked in nearly every facet of marketing from her first job as a marketing intern at an internet company (where she fell asleep in meetings OFTEN), to the brand manager and eventually VP of marketing at an e-commerce company, and finally to the marketing manager of a creative agency in Nashville. Throughout all of this, she got her Integrative Nutrition Health Coaching Certification and completed a 200-hour yoga teacher training. She started her first company, MooreNutritious, in 2014 with her sister Rachael and together they worked as health coaches and lifestyle bloggers sharing their journey to a deeper understanding of holistic health through in-person coaching and social media. In 2015 they were the keynote speakers at Belmont’s Humanities Symposium. In 2017 Elizabeth completed her yoga teacher training and met her future business partner, Ashley Brooke James. Ashley is a 300-hour certified yoga teacher and also holds certifications in barre and Glidefit CardioWave Aquatics.  After leaving a corporate background in Healthcare IT Account Management and Recruiting in 2017, Ashley focused on building her brand, yogaAB that promotes yoga as a lifestyle through food, relationships, and nature; In addition to providing yoga services to local studios, Metro School Systems and major healthcare and financial companies in Nashville, TN.